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January Brings Seed Catalogs to the Rescue!
It's January. The seed catalogs are arriving :-)
My favorite -- well, they're all favorites, and I pore over them all. Buy the one that catches my eye most engagingly is from Renee's Garden. There's something cheery about the yellow background and carefully silloueted vegetables. It culd be primal. I'm definitely a "gatherer".
"Renee's Garden offers a personal selection of exciting seed choices for time-tested heirlooms..." she tells me with your personal editorial note.
"Growing your garden from seed is one of the simplest and most productive ways to have a kitchen garden of tasty veggies or a flower garden of lovely bouquets."
"With 24 years of seed sourcing experience, I take pride in selecting and traialing our varieties for exceptional garden performance in all climate zones..." She must get around!
And she always sends me a real, 3D, rattling packet of seed with the media packet. How thoughtful ... it works for me. It pulls me right in, and urges me forward to write an article like this. I can't wait to plant my first seeds of the season!
This is responsible marketing. But there's more. Her company is an "online catalog" NOT a print catalog. You could have fooled me with the splashy graphics! Oh yes, it's only a 15-page flier that packs in the entire list of seed inventoy. That's saving paper... and ink. It's a lovely black and purple print job. And the 6-page media kit provides the engaging splash of color.
Can you tell I admire this woman's business mojo? She's also an internet savvy marketer. She has a monthly e-newsletter, a blog, a special websitge for community gardeners and a Facebook account, of course. And let's not forget the main website of www.reneesgarden.com.
I especially like "Renee's Trend Setting Specialty Seeds" -- packets of mixed seeds that capitalize on nature's natural colony approach to neighboring. There's "Seeds for a Hummingbird Garden" and "Seeds for a Butterfly Garden" ... and "Rainbow Vegetables" for that crayon/vitamin approach to getting your vitamins... but my favorite is "Native American Three Sisters Garden". This packet includes corn, beans and pumpkin seeds to create a living history garden. How intriguing is that!
Since I live on the third floor of a condo community, I'm also drawn to "Container Vegetables" that contains dwarf-size plant varieties with full-size fruit and flowers. And... she includes complete container growing instructions! Cool...because my organic gardening early years don't exactly translate to treetop gardening in a productive way!
Check out Renee's Garden...you'll enjoy the respite, the color and the charm that will make your January a cheerier spot: www.reneesgarden.com